NBA – Superfans
Client NBA
Date 2019
Scope of work Service 1, Service 2
The NBA requested a series of videos that highlighted influencers in Japan that are fans of the NBA to help boost their brand. Each video had an influencer from a different field. These videos were distributed on NBA Japan as well as their Twitter, Facebook, and Instagram
For the first video, we chose Shinji Kagawa, a world famous soccer player who played in the World Cup, to show a fellow athlete’s love for the NBA. We had our crew in Poland fly to Germany to film and interview him as he was currently playing there.
The second video was on a famous Japanese actor, Yosuke Asari, who has appeared in TV, films, and theater in Japan. We filmed him practicing with his own basketball team made of childhood friends to give his story more heart and connection to basketball.
Lastly, we had Dai Tamura, whom is an award winning illustrator who’s made a lot of NBA players like, Dennis Rodman, Stephen Curry, and Shaquielle O’ Neal happy with his art. We got exclusive access to fly to Memphis to film Dai meeting NBA players and conducting interviews.