ANA was looking to promote their excellent 5-Star level of service and gratitude by tying it with Japanese culture. In collaboration with an American media company, GroupSJR and TOFU Media produced this commercial for All Nippon Airways, which featured Steve Aoki.

TOFU Media was in charge of coordinating locations, casting talent and crew, and handling equipment as well as food design. Some of the unique challenges of this shoot included shooting the airplane shots overnight at the Narita Airport.